My wife Lita and I practiced together as plaintiff trial lawyers for over forty years. We’ve written a book about plaintiff trial advocacy which is being published by Trial Guides, a legal media company that focuses on civil plaintiff publications. In addition to the nation’s leading trial lawyers its products are used by the U.S. Department of Justice, the ACLU, the AAJ and multiple law schools. We are pleased to have them as our publisher.

TRIAL GUIDES______________________________________________________

This book is about winning cases. Written by Paul Luvera and Lita Barnett Luvera, two highly successful and experienced plaintiffs’ lawyers, this book offers a bounty of insight and advice on how to successfully represent injured clients.

The authors offer a vast wealth of knowledge, including lessons from their own careers, examples from great attorneys of the past, and discussions of modern research and how it applies to the practice of law. Inside you will find lessons and explorations on the following and more:


 ten basic rules for winning cases
 persuasion, neuroscience, and effective communication
 lessons from great trial lawyers of the past
 authenticity, credibility, and trust worthiness
 case evaluation and analysis
 case frames and themes
 settlement discussions
 jury decision-making
 preparing clients for deposition and testimony
 opening statement
 direct examination & witness testimony
 common cross-examination problems
 difficult opponents and judges
 damages arguments
 questions regarding life expectancy and future damages

Paul and Lita offer you a collection of distilled wisdom, earned from decades of successfully representing clients. Don’t miss out on your chance to learn from two of the top trial lawyers in America.


What Legal Leaders Are Saying

Paul Luvera has been recognized as one of America’s most skilled trial lawyers for many years. For the last twenty, I have had the opportunity and pleasure of learning from Paul about trial practice because of our association in the Inner Circle of Advocates. Now, Paul and Lita have written Luvera on Advocacy, which allows anyone who is interested in trial work, whether a beginner or a seasoned veteran, to learn from them as I have. Reading and, more importantly, studying this book can do nothing but enhance your trial skills.

— Alexander Blewett III, member of the Inner Circle of Advocates and fellow in the International Academy of Trial Lawyers, the American College of Trial Lawyers, and the International Society of Barristers

In forty-four years of trial practice representing injured clients, I have devoured numerous books on how to ply our trade. Never have I read a jewel like Luvera on Advocacy. It covers our craft from the moment the client knocks on our door to the verdict and beyond with priceless insight and wisdom. This book holds magic for new and seasoned lawyers alike. I sincerely wish I’d had it decades ago.

— Mark R Bocci, member of the Inner Circle of Advocates, American College of Trial Lawyers, and International Academy of Trial Lawyers

An absolute must read for any trial lawyer! Paul and Lita have a decades long jury record of success that is unmatched. Few, if any, trial lawyers can demonstrate Paul’s devotion to the art of jury trial advocacy. The uniqueness of Paul Luvera is his continual search and personal work to be a better trial lawyer, in spite of being one of the best of all time. This book shares a lifetime of experience while applying the latest learning and research. Paul’s life’s work is here to make us all better and motivate us to continue the rare art of jury trials.

— Jude Basille, member of the Inner Circle of Advocates and past president of Gerry Spence’s Trial Lawyers College

Paul Luvera and Lita Barnett Luvera’s Luvera on Advocacy is the most comprehensive and information-filled book on how to try and win a case I have ever read. The book has everything from determining whether to take a case to pretrial preparation and trial (voir dire through final argument). The Luveras effectively use excerpts from trial testimony and quotes from great trial lawyers and public figures throughout history. If there is one book that should be on the desk of trial lawyers, regardless of experience levels, it is Luvera on Advocacy.

— James S. Rogers, fellow of the American College of Trial Lawyers, the International Academy of Trial Lawyers, the International Society of Barristers, and a member of the American Board of Trial Advocates


Paul and Lita Luvera’s book, Luvera on Advocacy is a must-read and keepsake for any seasoned or aspiring plaintiffs’ trial lawyer. In this book, they explain how psychology and neuroscience research helps us decipher human decision-making and communicate our message persuasively. The book runs the gamut from case evaluation and screening, witness preparation, deposing defense experts, performing opening statements, and improving cross-examination techniques while utilizing cross-examinations in historic cases by legendary trial lawyers. In addition, the book covers how to develop simple themes and frames drawn from focus groups as an effective tool in obtaining successful jury verdicts for our clients. It further discusses how to make a powerful closing argument, as well as effectively arguing damages. It is a virtual “how to” handle a personal injury case from opening to closing your file. I highly recommend this excellent book by two of the most-highly regarded plaintiffs’


Luvera on Advocacy

Paul Luvera & Lita Barnett Luvera

$125.00   new paperback


This item is currently on pre-order and will ship on or before December 1st, 2020. pre order from   Trial Guides Contact Us. Our mailing address is 2350 NW York St, Portland, OR 97210. You can reach us via phone 9am-5pm PST at (800) 309-6845. Messages are usually returned within 24 hours.




About Paul Luvera

Plaintiff trial lawyer for 50 years. Past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member American Board of Trial Advocates, American College of Trial Lawyers, International Academy, International Society of Barristers, member of the National Trial Lawyers Hall of Fame & speaker at Spence Trial College
This entry was posted in Advocacy. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.