Plaintiff Trial Lawyer Tips

THE REALITY ABOUT JUROR’S DECISIONS

July 23, 2026 Paul Luvera Comments 0 Comment

The King County Bar Journal in June 2026 published an article by Thomas M O’Toole and Kevin Bouly, “Persuading reverse engineers.” They did an excellent job of outlining the great truth (unknown to too many plaintiff trial lawyers) about how jurors actually reach decisions. It is a subject I have written and lectured to lawyers about for years and which the writers explain very well. I’m taking the liberty of quoting the essence of their writing about this process. See…

ACCOMPLISHED ATTORNEYS HAVE THE RIGHT MENTAL ATTITUDE

July 9, 2026 Paul Luvera Comments 0 Comment

MENTAL ATTITUDEDownload There is no simple secret to achieving excellence as an attorney. However, one essential characteristic is that all accomplished attorneys possess is having the right mental attitude. We are personally and professionally obligated to be the best we can be in representing clients who rely upon us. The first step in becoming an accomplished attorney involves the process of developing the right mental attitude. We begin that process by accepting the fact that our imitations are self-imposed. It…

HISTORICAL MOTIVATIONAL NARRATIVES FOR TRIAL LAWYERS

June 18, 2026 Paul Luvera Comments 1 comment

When Glenn Cunningham was a small boy growing up in rural Kansas, he and his older brother Floyd were trapped in a schoolhouse fire caused by an overheated stove. Floyd died from the burns, and Glenn’s legs were terribly burned at the age of seven. His legs were burned so badly that the doctors considered amputation, but at the last minute decided against it. He was told he would not walk again. Glenn was resolved to not only walk but…