THE BASICS OF JURY PERSUASION

THE BASICS OF JURY PERSUASION

We know that the three main ways in which we can have jury insight are: focus groups, mock trials, and community attitude surveys. These studies reveal how jury empowerment and trial presentation impact jury decisions. Jury empowerment can significantly impact trial outcomes, particularly in terms of fairness and representation. Empowering a jury requires persuasive storytelling, emotional connection, and clear framing of the case. Simplicity and brevity are essential in jury persuasion. Here are some effective strategies: Craft a Narrative: Jurors…

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 WINSTON CHURCHILL & ADVICE ABOUT PERSUSAIVE SPEAKING

 WINSTON CHURCHILL & ADVICE ABOUT PERSUSAIVE SPEAKING

Winston Churchill’s parliamentary talks and his speeches, as Prime Minister of the United Kingdom during the Second World War, are still considered masterful today. He was a gifted orator whose speeches inspired the United Kingdom to continue to resist the German war conduct against London and the UK. What is unusual about his reputation as a great speaker is that he was not a natural orator at all. His voice was raspy. His occasional stammer and a lisp sometimes marred…

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A PRIMARY CONCERN OF MODERN JURORS IS SAFETY

A PRIMARY CONCERN OF MODERN JURORS IS SAFETY

The factors that influence people serving on juries have changed as a result of COVID-19 and media coverage of national politics. Trial lawyers should be aware of the studies and research documenting these changes of influence in their jury selection preparation. One motivating factor, in particular, that stands out for the majority of juror groups is concern for safety. In an article “The Rise of Safety’s Is Influencing Verdicts” https://imslegal.com/articles/safetyism-influencing-verdicts, it is pointed out: “With technological and medical advances, humans…

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