Plaintiff Trial Lawyer Tips

THE POWER OF PARTICULAR WORDS

September 27, 2024 Paul Luvera Comments 1 comment

For many years the marketing research industry has studied effective persuasion to encourage sales of every kind. Psychologists have been involved in these studies regarding words, language and illustrations used in advertising and marketing, These studies have revealed that there are particular words and phrases which have particular significance. Some of these have particular significance to trial lawyers in representing clients at trial. Here are some examples worth considering in this regard: Because. Studies have shown the importance of giving…

RANDOM CONCEPTS OF TRIAL PERSUASION

August 27, 2024 Paul Luvera Comments 2 comments

FOCUS STUDIES Use conservative people. Use the people you would exclude from your jury to get their evaluation of significant issues you need to deal with The triangle of motivators are (1) life experiences (2) cultural experiences and (3) imprinted codes or values from birth HUMAN MOTIVATORS OF BELIEF The common motivators are; (1) Rules are important – rules of society, safety & morals (2) Fear is powerful driver (3) Anger is a powerful motivator (4) Freedom to do &…

HOW TO DELIVER A LEGAL ARGUMENT, SPEECH OR PRESENTATION AT A POLITICAL DEBATE

July 18, 2024 Paul Luvera Comments 2 comments

The disastrous performance of President Biden during the recent national debate clearly indicated the wrong way to prepare and deliver a legal presentation or a public one. The most fundamental truth about the quality of such presentations is the extreme importance of impression in comparison to content. Ask yourself: “Is the uniform criticism of his presentation about the words he used or what he said?” Few remember the specifics of what he said. But, everyone remembers the impression they had…