MAGIC WORDS IN PERSUASION
“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” Harry Potter & The Philosopher’s Stone For many years the marketing and sales industry has researched communication as it relates to sales and persuasion. Psychologists have been involved in studies about words, language and their significance in communication as well. Other communication interests have done the same. For example, Neural Linguistic Programming (NLP) is a method of communication techniques and skills which attaches significance to words and phrases….