In 2001 a London law firm posted ads in the bathrooms of pubs for divorce work. The ads had a picture of packed suitcase with the slogan "Ditch the bitch." This became the subject of an ethics inquiry, but a decision was made that the ads didn’t encourage divorce or violate ethical standards. Then there is the Virginia personal injury lawyer Lowell "The Hammer" Stanley. That’s how he describes himself in his television ads and at his website where he…
Here are some brief thoughts about persuasion I found in my notes. I’m not sure of the source now, so thank you to whomever shared them. They are from something I read regarding the connection between trial and sales. See what you think. In advertising most ads are written as if the customer was asking: Who are you? What is your product? When are you open? In fact, the customer’s only real question is "Why should I care?" and "What’s…
While we are taking the deposition testimony of a witness wefrequently think of projects that should be done and note issues that are significant. This is in addition to forming an impression of the witness. Too frequently we are so involved in the deposition process we fail to make notes of these matters or, if we do make notes, we file the yellow pad paper and forget it. Later when we want to recall the witness impression or review the…