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Month: May 2024

FASTER HORSES, YOUNGER WOMEN, OLDER WHISKEY & MORE MONEY

FASTER HORSES, YOUNGER WOMEN, OLDER WHISKEY & MORE MONEY

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The King County Bar Bulletin, https://www.kcba.org/?pg=News-Bar-Bulletin publishes a column by Thomas M. O’Toole, Ph.D. & Kevin R. Boully, Ph.D, trial consultants. A recent issue featured their ideas in a column titled Escaping “Lawyer Brain” in Jury Presentations. It dealt with “developing a communication style that resonates with jurors, one that is both persuasive and engaging.” I thought it made excellent points and should be shared. What has that got to do with the title I chose? Well, I thought about…

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RESPONSE TO EVASIVE ANSWER

RESPONSE TO EVASIVE ANSWER

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Dr. Ken Broda-Bahm writes a blog Your Trial Message which is directed to the defense bar. However, his insights are often accurate and helpful to understand. His focus recently has been on the concept of using the “Reptile” approach by plaintiff lawyers. In his April 9th post recently, he wrote: “The Reptile approach to courtroom persuasion aims to sell plaintiffs’ cases by invoking absolute duties for protection wrapped around a fear appeal that resonates with the jurors. Even with the Reptile’s…

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