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Month: September 2016

PLAINTIFF’S SHOULD ALWAYS START BY ATTACKING THE DEFENDANT

PLAINTIFF’S SHOULD ALWAYS START BY ATTACKING THE DEFENDANT

I’ve written about this before, but I still have plaintiffs lawyers who express doubt about the rule that a plaintiff should always start their case by attacking the defendant. Some years ago Lawyers Weekly published an article by Elaine McArdle about the  research regarding this rule. In the 1990s,trial lawyers Gregory Cusimano and David Wenner investigated the issue.They presented fact patterns to hundreds of focus groups around the country and in that process they observed a consistent pattern: when they…

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ADVICE ABOUT BEING A BETTER ADVOCATE

ADVICE ABOUT BEING A BETTER ADVOCATE

An analogy is generally defined as the act of comparing two things that are alike. A metaphor is a figure of speech in which a term or phrase is applied to something which is not literally applicable in order to suggest to a resemblance such as “a mighty Fortress is our God.” A proverb is a brief statement of advice like “Too many cooks spoil the broth.”A marketing theme is a central, reoccurring idea or message that connects with the…

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“TIMID SALESPEOPLE HAVE SKINNY KIDS” – LEARN HOW TO ASK FOR THE VERDICT

“TIMID SALESPEOPLE HAVE SKINNY KIDS” – LEARN HOW TO ASK FOR THE VERDICT

The late sales motivational speaker, Zig Zigler, wrote a book: “Timid Salesman have skinny kids.”  Having the  courage and knowledge about how to close  the sale and ask  for the order is an essential  part of sales. In sales it’s essential that the sales person believes in the product they’re selling and the fairness of the sales price. The skill required to complete the sale involves convincing the customer of the same. Just as in sales there are certain fundamental…

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