The book blink and how we make decisions
Malcom Gladwell’s book Blink about how choices are made explained the workings of the unconscious mind process. It demonstrated how we form our opinions and make our decisions at a level we are not even conscious about and can’t intellectually access. Now there is a report of a study which dealt with scanning the brains of people making simple decisions. According to a report in the Wall Street Journal (June 27, 2008) scientists discovered that brain appears to make a…