WHY STORY TELLING IS SUCH A POWERFUL TRIAL LAWYER’S TOOL
By now every trial lawyer has been told or has read about the importance of storytelling. Too often this kind of advice is the sort of thing we hear and read about repetitively but don’t internalize or accept as being as important as it is so we continue to do what we’ve always done: talk in narratives and as a chronology to the jury. Eric Oliver is a jury consultant of many years. (eric@eric-oliver.com) His company Meta Systems publishes from time…