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Month: December 2016

SEEING IS BELIEVING

SEEING IS BELIEVING

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The Jury Expert www.thejuryexpert.com  this month published an important article by Jason Barnes, an experienced jury consultant,  titled “Graphics Double Comprehension.” My strong belief in the importance of great graphics  in trial is supported by this article which I recommend. Here are some of the major points he made. You remember what you see far more than you remember what you hear Barnes notes that our retinas contain 70%  of all sensory receptors in our body and are actually outgrowths of our…

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LEARNING HOW TO TELL OUR TRIAL STORY FROM TELEVISION

LEARNING HOW TO TELL OUR TRIAL STORY FROM TELEVISION

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Those who read my blog know I am a huge fan of the website The Jury Expert: www.thejuryexpert.com.   This month one of the articles is “What Television Can Teach us about Trial Narrative” by Richard Gabriel. The author points to research about how trial lawyers organize their cases in storytelling model and how this facilitates the juror’s verdict.  He points out that it is well-established that “stories are neurologically wired explanatory systems that serve to stabilize our world by labeling and orienting…

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THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS

THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS

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Several years ago I came across a book with the unusual title “Unfair Secrets of Winning in the Law with NLP” by Franz Mesmer. As a long time  student of Neuro Linguistic Programming I bought the book and studied it carefully. It was an excellent summary of basic concepts of this approach to communication  with practical advice and suggestions. I learned that Franz Mesmer was merely a name adopted by the author for the book and other books as well….

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