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Month: June 2012

MARKETING RESEARCH AND ADVOCACY CONNECTION

MARKETING RESEARCH AND ADVOCACY CONNECTION

In the world of public opinion plaintiffs and their lawyers are losing badly. Untold millions have been spent to change public views about plaintiff lawyers and damage cases. Giant industrial concerns, insurance companies, the health care industry have joined the Chamber of Commerce in spending millions of dollars to produce a prejudiced jury pool. As jury consultant Amy Singer has pointed out, this powerful force is like the radio program of the past The Shadow who possessed the mysterious power…

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TRIAL THEMES AND THE RULE OF THREE

TRIAL THEMES AND THE RULE OF THREE

Here are some random writings and comments about trial themes for you to consider: “Research in education, communications, psychology, anthropology and cognitive science has given scientific basis to what good storytellers and trial lawyers already know: Themes are critical for helping an audience organize the information they receive and make decisions based on that information. To persuade a jury, an attorney must develop case themes that help organize the diverse case facts and convey the case theory. Developing persuasive and…

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