RANDOM CONCEPTS OF TRIAL PERSUASION
FOCUS STUDIES Use conservative people. Use the people you would exclude from your jury to get their evaluation of significant issues you need to deal with The triangle of motivators are (1) life experiences (2) cultural experiences and (3) imprinted codes or values from birth HUMAN MOTIVATORS OF BELIEF The common motivators are; (1) Rules are important – rules of society, safety & morals (2) Fear is powerful driver (3) Anger is a powerful motivator (4) Freedom to do &…