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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
CHILD DEATH CONCEPTS

CHILD DEATH CONCEPTS

Death cases are the more difficult and challenging cases we handle as plaintiff lawyers. Child death cases are particularly difficult in communicating reasons for substantial damages. There is unlikely to be economic losses of substance and there is a lack of a concrete measure of damages for the jury. Here is a memo of some ideas about these cases which might prove helpful. DEALING WITH THE NEGATIVE ATTITUDES . Most jurors have negative attitudes about a parent suing for the…

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MORE ABOUT THE IMPORTANCE OF CASE FRAMING

MORE ABOUT THE IMPORTANCE OF CASE FRAMING

I recently participated in a seminar conducted by Mark Mandell on the importance of case framing in our trials. Here are some of the PowerPoint slides used in my talk which was about the science of case framing. Research shows how quickly we form impressions. In one study, it was found that we form an impression of the other person within 1/10 of a second after we meet them. In another, university students were shown very brief video of the…

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THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

I recently participated in an American Association of Justice webinar with Mark Mandell, Danielle Mason, Judy Livingston and Ben Rubinowitz on the subject of case framing. Here are some take aways on the general subject. COMMUNICATION THEMES IN  MARKETING AND POLITICS Case framing refers to the finding that how we describe an issue or event  influences our interpretation and understanding. Framing research shows that how something is presented to the listener can influence their reaction and interpretation they make about…

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