THE IMPORTANCE OF COMMUNICATION FRAMING
Case framing influences our decision making. In fact, Mark Mandell says case framing should be the heart and soul of every case. That’s because the way people come to a conclusion depends in part on how the issue is described. Good trial lawyers use framing to persuade. Mark has also said “Every single thing you presented trial needs to be framed in sequence to focus on points you want to make.” . To understand the significance of communication framing, we…