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Month: April 2020

If They Don’t Like You They Won’t Hear You: An Essay on Persuasive Communication

If They Don’t Like You They Won’t Hear You: An Essay on Persuasive Communication

This article was written by Steven E. Perkel, DSW, LCSW from Steven E. Perkel & Associates, LLC. and published in The Jury Expert May 1, 2010. He has given me permission to reprint it in this blog. Twenty-three hundred years ago in Rhetoric, Aristotle wrote that persuasive speech was dependent on three variables: the speaker, the subject matter, and the listener. More specifically, Aristotle taught us that three key issues impact persuasiveness; the character of the speaker or Ethos, the…

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GERRY SPENCE DAMAGE ARGUMENT IN A BIRTH INJURY CASE

GERRY SPENCE DAMAGE ARGUMENT IN A BIRTH INJURY CASE

I’ve previously quoted from a jury argument Gerry Spence made in the trial of Hunter vs Lewis which took place in Utah in 1982. https://plaintifftriallawyertips.com/excerpts-from-gerry-spence-argument-in-hunter-v-lewis-malpractice-case The case involved a birth injury to a child. Here are some additional excerpts of his argument relating to money: I haven’t made your job easy. I’ve asked for $40 million dollars. People have said, “how could you ask for $40 million?” Some people are aghast, some even outraged, some have tried to shame me,…

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