If They Don’t Like You They Won’t Hear You: An Essay on Persuasive Communication
This article was written by Steven E. Perkel, DSW, LCSW from Steven E. Perkel & Associates, LLC. and published in The Jury Expert May 1, 2010. He has given me permission to reprint it in this blog. Twenty-three hundred years ago in Rhetoric, Aristotle wrote that persuasive speech was dependent on three variables: the speaker, the subject matter, and the listener. More specifically, Aristotle taught us that three key issues impact persuasiveness; the character of the speaker or Ethos, the…