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Month: October 2022

MORE ABOUT THE IMPORTANCE OF CASE FRAMING

MORE ABOUT THE IMPORTANCE OF CASE FRAMING

I recently participated in a seminar conducted by Mark Mandell on the importance of case framing in our trials. Here are some of the PowerPoint slides used in my talk which was about the science of case framing. Research shows how quickly we form impressions. In one study, it was found that we form an impression of the other person within 1/10 of a second after we meet them. In another, university students were shown very brief video of the…

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THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

I recently participated in an American Association of Justice webinar with Mark Mandell, Danielle Mason, Judy Livingston and Ben Rubinowitz on the subject of case framing. Here are some take aways on the general subject. COMMUNICATION THEMES IN  MARKETING AND POLITICS Case framing refers to the finding that how we describe an issue or event  influences our interpretation and understanding. Framing research shows that how something is presented to the listener can influence their reaction and interpretation they make about…

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