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Month: May 2016

TWO IMPORTANT CONCEPTS: ANCHORING & THE MIND-BODY CONNECTION

TWO IMPORTANT CONCEPTS: ANCHORING & THE MIND-BODY CONNECTION

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In a very general sense “anchoring” refers to a connection between two things or ideas. It is widely used in marketing in a variety of ways. For example anchoring is involved in the practice of using one high priced product or service option to make other choices seem cheaper or a better choice by comparison. Advertisers use the concept in tying tunes, images or slogans to their product. The idea is to connect a phrase or slogan to a product…

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OUTLINE FOR DIRECT EXAMINATION OF PLAINTIFF HUMAN FACTORS EXPERT

OUTLINE FOR DIRECT EXAMINATION OF PLAINTIFF HUMAN FACTORS EXPERT

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Human factors  experts are professionally trained in psychology and engineering. In general their role is to evaluate how normal human behavior interact with the environment people deal with. Commonly used in industry hey study how activity areas can be made  more efficient or safe for people. Their training allows them to evaluate how apparent a danger might be to a worker of a hazard; how normal  human behavior relates  to the operation of equipment or the efficiency of the arrangement…

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WHAT DO YOU DO WHEN THE WHEELS BEGIN TO FALL OFF YOUR CASE?

WHAT DO YOU DO WHEN THE WHEELS BEGIN TO FALL OFF YOUR CASE?

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  A friend of mine who is an outstanding plaintiff’s lawyer was giving a talk on the subject of the experience of having your case began to deteriorate. He asked me for some thoughts and what follows are suggestions. When this subject comes up, I always think of the great New York plaintiff’s lawyer Moe Levine. He has written that he was once trying a case before an abusive judge who did everything he could to undermine his case. Several days into the…

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