Political fund raising and the art of persuasion
I received a form letter asking for money to support a judicial candidate. It’s typical of many such letters we get in the mail. This one is a good illustration of a poor approach to persuasionn. It began with a statement in large capital letters "Harry needs your help." It followed that with"Judge Harry Smith’s future on the court depends upon the support…of friends." It went on to say "We want to make certain that Harry receives the financial support…