THE ILLUSORY TRUTH EFFECT
The Illusory Truth Effect is a principal of psychology regarding the fact that when something is repeated often enough, people will believe it’s true even if it is untrue. The Illusory Truth Effect was first identified in 1977 by scientists from Villanova University and Temple University. Since then it has been replicated in many more studies. We know repetition is used everywhere – advertising, politics and the media. We see ads for the same products over and over again. We…