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Month: November 2014

ARE WE PROFESSIONAL SALES PERSONS AS PLAINTIFF TRIAL LAWYERS?

ARE WE PROFESSIONAL SALES PERSONS AS PLAINTIFF TRIAL LAWYERS?

Have you ever thought of your role as a plaintiff’s lawyer that of a salesperson? The truth is that each time we sign up a new client, negotiate a settlement or argue to a judge or jury we are involved in sales through persuasion. We are professionals who are attempting to persuade someone else to buy our product. Our product is not a new car but rather the truth of our client’s story or the righteousness of our position on an issue. Since…

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THE A-B-C’s OF NEGOTIATION

THE A-B-C’s OF NEGOTIATION

I’d like to review the basic simple ideas of negotiation, which most of you already are totally aware about, but perhaps younger lawyers might benefit from. Pawn Stars is a popular TV show which features people bringing various items into the pawn shop and selling them to the pawn shop owners. Rick Harrison, one of the owners, is frequently shown on the program negotiating with the seller over the price he will pay for the item. If you want to…

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DOES THE AMOUNT YOU ASK FOR AS A VERDICT EFFECT THE RESULT?

DOES THE AMOUNT YOU ASK FOR AS A VERDICT EFFECT THE RESULT?

Nationallly known plaintiff’s trial lawyer Rick Friedman recently called attention to the article from the University of Denver Sturm College law by John Campbell and others entitled: “Countering the plaintiffs anchor: Jury simulations to evaluate damages arguments.” The article deals with an important research project about  the principle of anchoring which has direct application to the plaintiff’s damage arguments. I think plaintiff lawyers should read this article. Neuro linguistic programming deals extensively with the concept of anchoring and is a good…

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