“In the spring of 1971, I met a girl” LESSONS OF GREAT STORY TELLING
Last night, at the Democratic national convention, former president Bill Clinton gave a talk about his wife Hillary. He did not begin by saying: “My wife would make a great president” or “Hillary Clinton has the experience to solve America’s problems.” No, he started out like a master storyteller by saying: “In the spring of 1971, I met a girl.” That approach is the equivalent to saying “let me tell you a story” or “once upon a time.” It immediately…