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Month: July 2016

“In the spring of 1971, I met a girl” LESSONS OF GREAT STORY TELLING

“In the spring of 1971, I met a girl” LESSONS OF GREAT STORY TELLING

Last night, at the Democratic national convention, former president Bill Clinton gave a talk about his wife Hillary. He did not begin by saying: “My wife would make a great president” or “Hillary Clinton has the experience to solve America’s problems.” No, he started out like a master storyteller by saying: “In the spring of 1971, I met a girl.” That approach is the equivalent to saying “let me tell you a story” or “once upon a time.” It immediately…

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LESSONS FROM ONE OF AMERICA’S GREATEST TRIAL LAWYERS – EARL ROGERS

LESSONS FROM ONE OF AMERICA’S GREATEST TRIAL LAWYERS – EARL ROGERS

Earl Rogers was a famous attorney who died in 1922. He defended 77 murder cases and lost only three.  He was one of the greatest trial lawyers in American history. The long running  TV series, Perry Mason, was based upon Earl Rogers life. His daughter Della Rogers St. John’s wrote a descriptive book of his trial skills in Final Verdict which is not only enjoyable reading, but educational as well. We think about Clarence Darrow as a great trial lawyer, but…

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TWO BOOKS ABOUT COMMUNICATIONS WITH IDEAS YOU SHOULD CONSIDER

TWO BOOKS ABOUT COMMUNICATIONS WITH IDEAS YOU SHOULD CONSIDER

In 1985 David Ogilvy wrote a book Ogilvy on Advertising which became a classic encyclopedia about successful advertising. Ogilvy was the founder of the famous New York advertising  agency Ogilvy & Mather and what he has to say about successful advertising rules should be read by every trial lawyer. Here are some of the points he makes. As you read them think about your exhibits and PowerPoints, but also your spoken presentations. On average five times as many people read…

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