Browsed by
Month: December 2024

USING A “REPTILE” STYLE OPENING STATEMENT

USING A “REPTILE” STYLE OPENING STATEMENT

Comments 0 Comment

·Beginning in 1952, neuroscientist Paul D. MacLean began developing the thesis that humans have a “triune” brain, a part of which consists of a “reptilian complex” that controls the instinctive behaviors involved in survival and reproduction of the species. David Ball and Don Keenan adapted it in their 2009 book Reptile, arguing that plaintiffs’ attorneys should appeal to the reptilian part of the brains of jurors. They suggest that, to be effective, the question has to do six things:• Prevent…

Read More Read More

IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT THAT COUNTS

IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT THAT COUNTS

Comments 0 Comment

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”—David Ogilvy advertising expert The Challenge of Current Attitudes The fundamental factors involved in influencing jurors’ verdicts have remained the same over time. They primarily include: (1) juror’s backgrounds – their occupation, education, socio-economic status etc. (2) juror’s past significant experiences that influence their thinking and (3) jurors strong values, opinions and beliefs. Also constant over time are the importance…

Read More Read More