THE POWER OF PARTICULAR WORDS
For many years the marketing research industry has studied effective persuasion to encourage sales of every kind. Psychologists have been involved in these studies regarding words, language and illustrations used in advertising and marketing, These studies have revealed that there are particular words and phrases which have particular significance. Some of these have particular significance to trial lawyers in representing clients at trial. Here are some examples worth considering in this regard: Because. Studies have shown the importance of giving…