THE PANDEMIC AND JURY PERSUASION

THE PANDEMIC AND JURY PERSUASION

Jury research regarding the effect of the pandemic on the thinking of jurors regarding damage cases indicates the following general attitudes: 1. Jurors’ distrust in big corporations and their lawyers can lead to vengeful verdicts. The very divisiveness of a big corporation-versus-the-individual case is driven by anger. There’s a perception rooted within the jury that a corporation has only one goal in mind: money. 2. Attention spans are shorter, leading to jurors paying less attention to lengthy testimonies and complex…

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THE FUNDAMENTALS OF PLAINTIFF TRIAL ADVOCACY FOR CLIENTS

THE FUNDAMENTALS OF PLAINTIFF TRIAL ADVOCACY FOR CLIENTS

I’d like to share with you a few thoughts about being a trial lawyer. They are not particularly profound, but I think it important to remember the fundamentals of our profession as plaintiff trial lawyers. What should be our core message? • In America, any citizen has the ability to make a responsible company or person accountable for bad service or a defective product. • Americans have the unique ability to change behavior of corporations and hold them accountable for goods and…

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TIMID SALESPEOPLE HAVE SKINNY KIDS – LEARN HOW TO ASK FOR THE MONEY

TIMID SALESPEOPLE HAVE SKINNY KIDS – LEARN HOW TO ASK FOR THE MONEY

The late motivational speaker, Zig Zigler, wrote a book with the title: “Timid Salesmanhave skinny kids.” His point was that if a person in sales is timid about selling the productand closing the sale, they aren’t going to be earning much money. Knowing when andhow to talk to the jury about damages is equally important in our professional work.There is general agreement among skilled plaintiff trial lawyers that we should alwaystalk about money damages in some fashion during jury selection,…

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