Plaintiff Trial Lawyer Tips

FOCUS STUDIES Use conservative people. Use the people you would  exclude from your jury to get their evaluation of significant issues you need to deal with The triangle of motivators are (1) life experiences (2) cultural experiences and (3) imprinted codes or values from birth HUMAN MOTIVATORS OF BELIEF The common motivators are; (1)        Rules are important – rules of society, safety & morals (2)        Fear is powerful driver (3)        Anger is a powerful motivator (4)        Freedom to do &…

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The disastrous performance of President Biden during the recent national debate clearly indicated the wrong way to prepare and deliver a legal presentation or a public one. The most fundamental truth about the quality of such presentations is the extreme importance of impression in comparison to content. Ask yourself: “Is the uniform criticism of his presentation about the words he used or what he said?” Few remember the specifics of what he said. But, everyone remembers the impression they had…

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Trial lawyers generally over try their cases and talk to too much. It’s a mistake. Jurors of today have short attention spans and respond to messages that get to the point. Here are examples of what I think demonstrates how a brief, simple message can be very powerful. They are not long. They are not detailed, but they tell a story and do so in a simple well-crafted manner. That’s what we, as trial lawyers should strive to achieve. Delicious is…

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