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Category: Advocacy

LESSONS FOR TRIAL LAWYERS FROM THE PRESIDENTIAL DEBATE

LESSONS FOR TRIAL LAWYERS FROM THE PRESIDENTIAL DEBATE

There is a great deal which can and has been said about the presidential debate of September 29, 2020. For my political view of the debate see https://www.paulluverajournalonline.com/weblog/. However, there are also lessons for trial lawyers from the debate as well. . For example, former VP Joe Biden exhibited verbal habits which are annoying. Some people have a habit of beginning an answer with “so…” Biden had a similar bad habit of repeatedly beginning sentences with the phrase “So, here’s…

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LUVERA ON ADVOCACY IS NOW AVAILABLE

LUVERA ON ADVOCACY IS NOW AVAILABLE

My wife Lita and I practiced together as plaintiff trial lawyers for over forty years. We’ve written a book about plaintiff trial advocacy which is being published by Trial Guides, a legal media company that focuses on civil plaintiff publications. In addition to the nation’s leading trial lawyers its products are used by the U.S. Department of Justice, the ACLU, the AAJ and multiple law schools. We are pleased to have them as our publisher. TRIAL GUIDES______________________________________________________ This book is…

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YOU ARE THE MESSAGE TO THE JURY WHETHER YOU ARE SPEAKING OR NOT

YOU ARE THE MESSAGE TO THE JURY WHETHER YOU ARE SPEAKING OR NOT

In analyzing what the demeanor of the plaintiff trial lawyer should be during trial, one should keep in mind how jurors and judges arrive at their viewpoints, opinions and verdicts. Research and functional magnetic resonance imaging has confirmed the majority of our decisional thought processing goes on at a subconscious level. Our impressions and decisions are not logical, but rather a process that occurs without our conscious involvement and at an unconscious level. However, these subconscious conclusions are always rationalized…

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