Category Archives: Advocacy

THE BENEFITS OF BEING THE REAL YOU IN TRIAL

The topic is inspired by my reading of a trial transcript involving a plaintiff’s lawyer who clearly is continually thinking about themselves and not the jury. Being self centered is counterproductive and appearances are not deceiving when we are talking … Continue reading

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WHAT DONALD TRUMP’S SUPPORTERS CAN TEACH US ABOUT PERSUASION

In 1933 the Marx Brothers were featured in a movie Duck Soup where Chico Marx says: “Who ya gonna believe, me or your own eyes?” In the face of repeated documented lies and misrepresentations on significant matters,  polls indicate that President Trumps … Continue reading

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ALWAYS APPEAL TO THE JURORS NEED FOR A JUST OUTCOME THROUGH A COMPELLING STORY

As trial lawyers most of us need no convincing to agree that our appeal to the jury is best presented as a story. We know that since the dawn of time humans have used stories to make sense out of … Continue reading

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