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Category: Advocacy

LUVERA ON ADVOCACY IS NOW AVAILABLE

LUVERA ON ADVOCACY IS NOW AVAILABLE

My wife Lita and I practiced together as plaintiff trial lawyers for over forty years. We’ve written a book about plaintiff trial advocacy which is being published by Trial Guides, a legal media company that focuses on civil plaintiff publications. In addition to the nation’s leading trial lawyers its products are used by the U.S. Department of Justice, the ACLU, the AAJ and multiple law schools. We are pleased to have them as our publisher. TRIAL GUIDES______________________________________________________ This book is…

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YOU ARE THE MESSAGE TO THE JURY WHETHER YOU ARE SPEAKING OR NOT

YOU ARE THE MESSAGE TO THE JURY WHETHER YOU ARE SPEAKING OR NOT

In analyzing what the demeanor of the plaintiff trial lawyer should be during trial, one should keep in mind how jurors and judges arrive at their viewpoints, opinions and verdicts. Research and functional magnetic resonance imaging has confirmed the majority of our decisional thought processing goes on at a subconscious level. Our impressions and decisions are not logical, but rather a process that occurs without our conscious involvement and at an unconscious level. However, these subconscious conclusions are always rationalized…

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IT’S NOT WHAT YOU SAY, BUT HOW YOU SAY IT THAT COUNTS

IT’S NOT WHAT YOU SAY, BUT HOW YOU SAY IT THAT COUNTS

I assume many of you have noted the significance of words used by the politicians in describing the impeachment proceedings that has continuously been in the news. My friend, Rhode Island attorney Mark Mandell has written and lectured on the subject of the importance of words we use or “framing” in communicating with people about issues. How we describe something has great significance on the impression and reaction of our listeners. This is a very important principle in trial communications.Recently…

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