Category Archives: Advocacy

LESSONS FOR TRIAL LAWYERS FROM THE PRESIDENTIAL DEBATE

There is a great deal which can and has been said about the presidential debate of September 29, 2020. For my political view of the debate see https://www.paulluverajournalonline.com/weblog/. However, there are also lessons for trial lawyers from the debate as … Continue reading

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LUVERA ON ADVOCACY IS NOW AVAILABLE

My wife Lita and I practiced together as plaintiff trial lawyers for over forty years. We’ve written a book about plaintiff trial advocacy which is being published by Trial Guides, a legal media company that focuses on civil plaintiff publications. … Continue reading

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YOU ARE THE MESSAGE TO THE JURY WHETHER YOU ARE SPEAKING OR NOT

In analyzing what the demeanor of the plaintiff trial lawyer should be during trial, one should keep in mind how jurors and judges arrive at their viewpoints, opinions and verdicts. Research and functional magnetic resonance imaging has confirmed the majority … Continue reading

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