Category Archives: Advocacy

DAVID BALL TRIAL CONCEPTS

I’ve long been a fan of David Ball’s advice about plaintiff trial concepts. His book David Ball on damages 3 is available from Trial Guides  https://www.trialguides.com/ and should be in every plaintiff trial lawyers library. I recently reviewed personal notes I’d made of … Continue reading

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WHAT PUPPETS CAN TEACH TRIAL LAWYERS ABOUT PERSUASION

My friend, California trial lawyer Mark Swendsen, referred me to a TED talk by Russell Dean “Puppets and Perception” https://www.youtube.com/watch?v=X_Molj8L6n. Dean’s talk involved using a puppet to illustrate the subject of his talk. He showed a diagram of the location of the … Continue reading

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SOME MAGIC WORDS & PHRASES FOR PERSUASION

“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” (J.K. Rowling Harry Potter & The Philosopher’s Stone) For many years the marketing and sales industry has researched communication as it relates to sales and persuasion. Psychologists have … Continue reading

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