Plaintiff Trial Lawyer Tips

The Jury Expert www.thejuryexpert.com  this month published an important article by Jason Barnes, an experienced jury consultant,  titled “Graphics Double Comprehension.” My strong belief in the importance of great graphics  in trial is supported by this article which I recommend. Here are some of the major points he made. You remember what you see far more than you remember what you hear Barnes notes that our retinas contain 70%  of all sensory receptors in our body and are actually outgrowths of our…

Read More Read More

I admit I make a mistake by relying upon Dragon diction and failing to monitor the dictated material. The result: embarrassing substituted words like “heirs” when I mean “errors” and lots of them, It was negligent of me and I am sorry. That’s what happens  when you are leaving on a trip to Europe and prepare  several posts in advance for scheduled publication while gone, but not having the responsibility to proof read them. I was shocked when I read…

Read More Read More

In 1985 David Ogilvy wrote a book Ogilvy on Advertising which became a classic encyclopedia about successful advertising. Ogilvy was the founder of the famous New York advertising  agency Ogilvy & Mather and what he has to say about successful advertising rules should be read by every trial lawyer. Here are some of the points he makes. As you read them think about your exhibits and PowerPoints, but also your spoken presentations. On average five times as many people read…

Read More Read More