Plaintiff Trial Lawyer Tips

In a very general sense “anchoring” refers to a connection between two things or ideas. It is widely used in marketing in a variety of ways. For example anchoring is involved in the practice of using one high priced product or service option to make other choices seem cheaper or a better choice by comparison. Advertisers use the concept in tying tunes, images or slogans to their product. The idea is to connect a phrase or slogan to a product…

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We’ve just returned from a twenty one day Four Seasons tour of some 25,000 miles of  flying to to seven  countries  around  the world. As a  result, I’ve  neglected this blog, but I’m back to work even if jet lagged. Today I’d like to share some  wisdom a column I  read in the Boston Globe by Thomas Farragher Thomas.farragher@globe.com. He wrote it  complaining about long winded commencement speakers, but thought his observations were equally applicable to us as trial lawyers. He…

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By now every trial lawyer has been told or has read about the importance of storytelling. Too often this kind of advice is the sort of thing we hear and read about repetitively but don’t internalize or accept as being as important as it is so we continue to do what we’ve always done: talk in narratives and as a chronology to the jury. Eric Oliver is a jury consultant of many years. (eric@eric-oliver.com)  His company Meta Systems publishes from time…

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