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Category: COMMUNICATION

WHAT TRIAL LAWYERS CAN LEARN FROM DONALD TRUMP

WHAT TRIAL LAWYERS CAN LEARN FROM DONALD TRUMP

No, I’m not talking about politics. I’m talking about communication tactics employed by Donald Trump. Omaha Nebraska jury consultant David Clark and I have engaged in an exchange of emails over a  long period of time about the general subject of communication and in particular techniques taught at the Spence Trial College. However, since the presidential campaign has become active, our communications have focused upon Donald Trump and his communication style. Not because we are particularly interested in his political positions…

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WE SIMPLY ARE NOT THE RATIONAL INTELLECTUALS WE THINK WE ARE

WE SIMPLY ARE NOT THE RATIONAL INTELLECTUALS WE THINK WE ARE

This Sunday’s New York Times article about a Texas candidate for the state board of education is an illustration about how human beings really make decisions and then justify them. Mary Lou Bruner, a 68 year old former kindergarten teacher, is running for an important seat on the Texas State Board of Education. Her Facebook posts reveal a strong anti-Obama, anti-Islam, anti-evolution and anti-gay bias. For example, she believes President Obama had worked as a gay prostitute in his youth, that the…

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LEARNING A LESSON FROM THE 15 SECOND DIGITAL AD

LEARNING A LESSON FROM THE 15 SECOND DIGITAL AD

Ashley Parker in the October 5th edition of the New York Times wrote an article entitled Digital Ads Sell Candidates and Causes in 15 second Bursts.” She writes: “Fifteen seconds is not a lot of time in this world of political advertising to make a compelling statement or share a riveting candidate story. But in the attention – deficit era of politics, with voters consuming more and more news on mobile devices, campaigns and the groups supporting them are devoting significant resources…

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