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Category: COMMUNICATION

THE POWER OF PARTICULAR WORDS

THE POWER OF PARTICULAR WORDS

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For many years the marketing research industry has studied effective persuasion to encourage sales of every kind. Psychologists have been involved in these studies regarding words, language and illustrations used in advertising and marketing,  These studies have revealed that there are particular words and phrases which have particular significance.  Some of these have particular significance to trial lawyers in representing clients at trial. Here are some examples worth considering in this regard: Because. Studies have shown the importance of giving…

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THE HAMBURGER PRICE WAR & THE IMPORTANCE OF FRAMING TRIAL ISSUES

THE HAMBURGER PRICE WAR & THE IMPORTANCE OF FRAMING TRIAL ISSUES

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A price war between McDonald’s and A & W fast food restaurants has a lesson for trial lawyers about the importance of describing trial issues or “framing.”  A&W was the first-ever chain restaurant  in America. By the 1970s, A&W  had more locations open than McDonald’s. It was  founded in 1919 in Kentucky and is the oldest chain restaurant in America In 1948 Maurice and Richard McDonald opened the first self-serve McDonald’s in San Bernardino, California. Six years later Ray Kroc, a…

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THE IMPORTANCE OF COMMUNICATION FRAMING

THE IMPORTANCE OF COMMUNICATION FRAMING

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Case framing influences our decision making. In fact, Mark Mandell says case framing should be the heart and soul of every case. That’s because the way people come to a conclusion depends in part on how the issue is described. Good trial lawyers use framing to persuade. Mark has also said “Every single thing you presented trial needs to be framed in sequence to focus on points you want to make.” . To understand the significance of communication framing, we…

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