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THE HAMBURGER PRICE WAR & THE IMPORTANCE OF FRAMING TRIAL ISSUES

THE HAMBURGER PRICE WAR & THE IMPORTANCE OF FRAMING TRIAL ISSUES

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A price war between McDonald’s and A & W fast food restaurants has a lesson for trial lawyers about the importance of describing trial issues or “framing.”  A&W was the first-ever chain restaurant  in America. By the 1970s, A&W  had more locations open than McDonald’s. It was  founded in 1919 in Kentucky and is the oldest chain restaurant in America In 1948 Maurice and Richard McDonald opened the first self-serve McDonald’s in San Bernardino, California. Six years later Ray Kroc, a…

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THE IMPORTANCE OF COMMUNICATION FRAMING

THE IMPORTANCE OF COMMUNICATION FRAMING

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Case framing influences our decision making. In fact, Mark Mandell says case framing should be the heart and soul of every case. That’s because the way people come to a conclusion depends in part on how the issue is described. Good trial lawyers use framing to persuade. Mark has also said “Every single thing you presented trial needs to be framed in sequence to focus on points you want to make.” . To understand the significance of communication framing, we…

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THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

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I recently participated in an American Association of Justice webinar with Mark Mandell, Danielle Mason, Judy Livingston and Ben Rubinowitz on the subject of case framing. Here are some take aways on the general subject. COMMUNICATION THEMES IN  MARKETING AND POLITICS Case framing refers to the finding that how we describe an issue or event  influences our interpretation and understanding. Framing research shows that how something is presented to the listener can influence their reaction and interpretation they make about…

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