THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE
I recently participated in an American Association of Justice webinar with Mark Mandell, Danielle Mason, Judy Livingston and Ben Rubinowitz on the subject of case framing. Here are some take aways on the general subject. COMMUNICATION THEMES IN MARKETING AND POLITICS Case framing refers to the finding that how we describe an issue or event influences our interpretation and understanding. Framing research shows that how something is presented to the listener can influence their reaction and interpretation they make about…