Plaintiff Trial Lawyer Tips

Trial lawyers should investigate the concepts of NLP. NLP stands for ‘Neuro Linguistic Programming’ and has been around since 1970’s when its co-founders, Richard Bandler and John Grinder first modelled the therapists Milton Erickson, Gregory Bateson, Fritz Perls and Virginia Satir. Neuro Linguistic Programming enables us to better understand the way our brain (neuro) processes the words we use (linguistic) and how that can impact on our past, present and future (programming). It gives us strategies for dealing with human…

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“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”—David Ogilvy advertising expert The Challenge of Current Attitudes The fundamental factors involved in influencing jurors’ verdicts have remained the same over time. They primarily include: (1) juror’s backgrounds – their occupation, education, socio-economic status etc. (2) juror’s past significant experiences that influence their thinking and (3) jurors strong values, opinions and beliefs. Also constant over time are the importance…

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