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Category: COMMUNICATION

THE IMPORTANCE OF COMMUNICATION FRAMING

THE IMPORTANCE OF COMMUNICATION FRAMING

Case framing influences our decision making. In fact, Mark Mandell says case framing should be the heart and soul of every case. That’s because the way people come to a conclusion depends in part on how the issue is described. Good trial lawyers use framing to persuade. Mark has also said “Every single thing you presented trial needs to be framed in sequence to focus on points you want to make.” . To understand the significance of communication framing, we…

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THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

THE IMPORTANCE OF CASE THEMES AND THE RULE OF THREE

I recently participated in an American Association of Justice webinar with Mark Mandell, Danielle Mason, Judy Livingston and Ben Rubinowitz on the subject of case framing. Here are some take aways on the general subject. COMMUNICATION THEMES IN  MARKETING AND POLITICS Case framing refers to the finding that how we describe an issue or event  influences our interpretation and understanding. Framing research shows that how something is presented to the listener can influence their reaction and interpretation they make about…

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COMMUNICATE LIKE EARNEST HEMMINGWAY

COMMUNICATE LIKE EARNEST HEMMINGWAY

. Recently an outstanding plaintiff’s attorney shared the report of an obituary about a talented reporter and writer Pete Hamill. https://www.nytimes.com/2020/08/05/nyregion/pete-hamill-dead.html The key to Hamill’s writing skill was noted in the obituary where it reported: “He idolized Hemingway.” Hemmingway’s writing style was brevity and simplicity with powerful words that dispensed with adjectives and got straight to the point. . There is much lawyers can learn from Hemingway’s writing style. Lawyers are afflicted with the curse of lacking an awareness of…

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