Category Archives: COMMUNICATION

LEARN FROM DALE CARNEGIE

 In 1936 Dale Carnegie published a book with the tile “How to Win Friends and Influence People.” Whatever your reaction to the title, the contents are the single most accurate collection of truths about human nature and communications. The book … Continue reading

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MAKE YOUR POINT IN THIRTY SECONDS

In 1990 Milo Frank wrote a book How to Get Your Point Across in 30 Seconds or Less. I read it when it was first published. I felt then and feel now that it is an excellent source of advice about something … Continue reading

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MAGIC WORDS IN PERSUASION

“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” Harry Potter & The Philosopher’s Stone For many years the marketing and sales industry has researched communication as it relates to sales and persuasion. Psychologists have been involved … Continue reading

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