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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
BELIEVE IT OR NOT, IN WEAKNESS THERE IS POWER ESPECIALLY WHEN WE ADMIT OUR MISTAKES

BELIEVE IT OR NOT, IN WEAKNESS THERE IS POWER ESPECIALLY WHEN WE ADMIT OUR MISTAKES

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The Bible has something to say about weakness. “But He said to me, my grace is sufficient for you, for my power is made perfect in weakness… Therefore, I am content with weakness… For when I’m weak, that I’m strong. 2 Cor 12. But the power and weakness  is beyond the Biblical teaching and plays an important role in persuasion and advocacy. For example, marketing expert Trey Ryder has written an article “Admit a Negative to vastly Increase your Credibility.” He says…

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PLAINTIFF’S SHOULD ALWAYS START BY ATTACKING THE DEFENDANT

PLAINTIFF’S SHOULD ALWAYS START BY ATTACKING THE DEFENDANT

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I’ve written about this before, but I still have plaintiffs lawyers who express doubt about the rule that a plaintiff should always start their case by attacking the defendant. Some years ago Lawyers Weekly published an article by Elaine McArdle about the  research regarding this rule. In the 1990s,trial lawyers Gregory Cusimano and David Wenner investigated the issue.They presented fact patterns to hundreds of focus groups around the country and in that process they observed a consistent pattern: when they…

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ADVICE ABOUT BEING A BETTER ADVOCATE

ADVICE ABOUT BEING A BETTER ADVOCATE

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An analogy is generally defined as the act of comparing two things that are alike. A metaphor is a figure of speech in which a term or phrase is applied to something which is not literally applicable in order to suggest to a resemblance such as “a mighty Fortress is our God.” A proverb is a brief statement of advice like “Too many cooks spoil the broth.”A marketing theme is a central, reoccurring idea or message that connects with the…

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