An analogy is generally defined as the act of comparing two things that are alike. A metaphor is a figure of speech in which a term or phrase is applied to something which is not literally applicable in order to suggest to a resemblance such as “a mighty Fortress is our God.” A proverb is a brief statement of advice like “Too many cooks spoil the broth.”A marketing theme is a central, reoccurring idea or message that connects with the…
The late sales motivational speaker, Zig Zigler, wrote a book: “Timid Salesman have skinny kids.” Having the courage and knowledge about how to close the sale and ask for the order is an essential part of sales. In sales it’s essential that the sales person believes in the product they’re selling and the fairness of the sales price. The skill required to complete the sale involves convincing the customer of the same. Just as in sales there are certain fundamental…
That’s human nature. It’s Biblical. We forgive mistakes but punish sin. It’s built into our nature. I’ve written about this subject several times, but, the Seattle Times had an article about a $500,000 verdict which is $100,00 more than the plaintiff asked the jury to award. The trial involved a claim of racial discrimination by the Clark County sheriff’s department. The jurors were quoted as saying: “It was obviously a racist and hostile work environment. We wanted to make a point. There’s…