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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
LESSONS FROM ONE OF AMERICA’S GREATEST TRIAL LAWYERS – EARL ROGERS

LESSONS FROM ONE OF AMERICA’S GREATEST TRIAL LAWYERS – EARL ROGERS

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Earl Rogers was a famous attorney who died in 1922. He defended 77 murder cases and lost only three.  He was one of the greatest trial lawyers in American history. The long running  TV series, Perry Mason, was based upon Earl Rogers life. His daughter Della Rogers St. John’s wrote a descriptive book of his trial skills in Final Verdict which is not only enjoyable reading, but educational as well. We think about Clarence Darrow as a great trial lawyer, but…

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TWO BOOKS ABOUT COMMUNICATIONS WITH IDEAS YOU SHOULD CONSIDER

TWO BOOKS ABOUT COMMUNICATIONS WITH IDEAS YOU SHOULD CONSIDER

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In 1985 David Ogilvy wrote a book Ogilvy on Advertising which became a classic encyclopedia about successful advertising. Ogilvy was the founder of the famous New York advertising  agency Ogilvy & Mather and what he has to say about successful advertising rules should be read by every trial lawyer. Here are some of the points he makes. As you read them think about your exhibits and PowerPoints, but also your spoken presentations. On average five times as many people read…

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THE DEVIL MADE ME DO IT OR REFUSING TO TAKE RESPONSIBLITY

THE DEVIL MADE ME DO IT OR REFUSING TO TAKE RESPONSIBLITY

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In the early 1970’s there was an  African American comedian, Flip Wilson, who hosted his own weekly comedy series and earned a Golden Globe and two Emmy Awards he was  so talented. One of  his hilarious routines involved acting out a character,  Geraldine,  who was married to long suffering Reverend LeRoy, pastor of the Church of What’s Happening Now.  Her  excuse  for everything she did wrong was:  “The devil made me do  it.!” As Flip enacted in a famous routine,…

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