ALWAYS APPEAL TO THE JURORS NEED FOR A JUST OUTCOME THROUGH A COMPELLING STORY
As trial lawyers most of us need no convincing to agree that our appeal to the jury is best presented as a story. We know that since the dawn of time humans have used stories to make sense out of the world – to learn, to teach, to instill moral values and to memorialize events. That is our human nature. In fact, scientists have shown, through psychological studies, that if we present raw facts to people, they will immediately begin…