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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
WHAT DONALD TRUMP’S SUPPORTERS CAN TEACH US ABOUT PERSUASION

WHAT DONALD TRUMP’S SUPPORTERS CAN TEACH US ABOUT PERSUASION

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In 1933 the Marx Brothers were featured in a movie Duck Soup where Chico Marx says: “Who ya gonna believe, me or your own eyes?” In the face of repeated documented lies and misrepresentations on significant matters,  polls indicate that President Trumps approval ratings have increased rather than decreased among his supporters. How can that be and of what importance is that to us as trial lawyers? WE ARE NOT THINKING MACHINES. WE ARE FEELING MACHINES THAT THINK There are multiple answers…

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MAGIC WORDS IN PERSUASION

MAGIC WORDS IN PERSUASION

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“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” Harry Potter & The Philosopher’s Stone For many years the marketing and sales industry has researched communication as it relates to sales and persuasion. Psychologists have been involved in studies about words, language and their significance in communication as well. Other communication interests have done the same. For example, Neural Linguistic Programming (NLP) is a method of communication techniques and skills which attaches significance to words and phrases….

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SOME RANDOM THOUGHTS ABOUT ARGUING TO THE JURY

SOME RANDOM THOUGHTS ABOUT ARGUING TO THE JURY

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There are a multitude of ways in which we can argue issues to the jury. Of course,  all depends upon the facts of the case, the normal demeanor of the lawyer and the issues. In no particular order here are some notes from my trial materials on random ideas for final summation. Damage Ideas The remedy for harm inflicted on someone else requires full payment. Assume you have a $15 watch which somebody negligently breaks. You’re not entitled to a…

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