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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
The power of metaphors and framing

The power of metaphors and framing

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We’ve talked about the power of metaphors in this blog before. We’ve noted the power of metaphors and how we frame our points or issues we are dealing with. Karl Rove and Frank Luntz for the Republican administration have been masterful in their skill in doing this forthe Bush administration. Complex issues are expressed in short metaphors by politicians.A good example of this is intoday’s Seattle PI whereGeorge Bush uses a powerful example. He was attacking Democrats for taxes and…

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Cross examination

Cross examination

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Larry Pozner and Roger Dodd have written a book, Cross-Examination: Science and Techniques which is an excellent source for cross examination ideas. They recommend breaking the cross examination into individual topics which they call chapters. Each chapter is devoted to a particular subject or point. Each chapter should have a specific goal to establish a helpful fact or renew the theme of the case.What are the goals of cross examination? I believe the broad goals are to undermine your opponent’s…

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Issac newton and plaintiff trial lawyers.

Issac newton and plaintiff trial lawyers.

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I assume all plaintiff’s trials lawyers are familiar with Newton’s three laws of motion and their significance in impact injury cases. They explain how people are injured and even offer a means of calculating the forces involved. For example in a rear end auto collision case, it may be possible for the expert to calculate the force of the impact and then translate that into an easily understood analogy such as "a 50 lb bag of potatoes striking the driver…

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