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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
YOU SHOULD BE AWARE OF THE IMPACT OF SOCIAL MEDIA

YOU SHOULD BE AWARE OF THE IMPACT OF SOCIAL MEDIA

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Last Friday I spoke to the Idaho Trial Lawyer’s Association at their annual convention. On the program was Assistant Chief deputy Attorney General Brian Kane who talked about social media and  how it impacts lawyers. I thought I had a good grasp of the implications, but after listening to Brian decided I needed to talk to my partners about the subject, especially as part of our new client intake process. Brian said  that in 2012 some 800 million people are…

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MARKETING RESEARCH AND ADVOCACY CONNECTION

MARKETING RESEARCH AND ADVOCACY CONNECTION

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In the world of public opinion plaintiffs and their lawyers are losing badly. Untold millions have been spent to change public views about plaintiff lawyers and damage cases. Giant industrial concerns, insurance companies, the health care industry have joined the Chamber of Commerce in spending millions of dollars to produce a prejudiced jury pool. As jury consultant Amy Singer has pointed out, this powerful force is like the radio program of the past The Shadow who possessed the mysterious power…

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TRIAL THEMES AND THE RULE OF THREE

TRIAL THEMES AND THE RULE OF THREE

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Here are some random writings and comments about trial themes for you to consider: “Research in education, communications, psychology, anthropology and cognitive science has given scientific basis to what good storytellers and trial lawyers already know: Themes are critical for helping an audience organize the information they receive and make decisions based on that information. To persuade a jury, an attorney must develop case themes that help organize the diverse case facts and convey the case theory. Developing persuasive and…

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