Browsed by
Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
MARKETING RESEARCH AND ADVOCACY CONNECTION

MARKETING RESEARCH AND ADVOCACY CONNECTION

In the world of public opinion plaintiffs and their lawyers are losing badly. Untold millions have been spent to change public views about plaintiff lawyers and damage cases. Giant industrial concerns, insurance companies, the health care industry have joined the Chamber of Commerce in spending millions of dollars to produce a prejudiced jury pool. As jury consultant Amy Singer has pointed out, this powerful force is like the radio program of the past The Shadow who possessed the mysterious power…

Read More Read More

TRIAL THEMES AND THE RULE OF THREE

TRIAL THEMES AND THE RULE OF THREE

Here are some random writings and comments about trial themes for you to consider: “Research in education, communications, psychology, anthropology and cognitive science has given scientific basis to what good storytellers and trial lawyers already know: Themes are critical for helping an audience organize the information they receive and make decisions based on that information. To persuade a jury, an attorney must develop case themes that help organize the diverse case facts and convey the case theory. Developing persuasive and…

Read More Read More

DEALING WITH THE DIFFICULT WITNESS ON CROSS EXAMINATION

DEALING WITH THE DIFFICULT WITNESS ON CROSS EXAMINATION

There are many ways to deal with a difficult witness. Here brief simple example of one way of dealing with a problem witness from a case I tried several years ago involving a claim against an estate. The deceased , whom I will call Carlton Urall, was a very wealthy man in his late seventy’s.. His wife had been dead some time and he had developed a romantic relationship with a widow who lived in Canada. When died of a…

Read More Read More