Here are some brief thoughts about persuasion I found in my notes. I’m not sure of the source now, so thank you to whomever shared them. They are from something I read regarding the connection between trial and sales. See what you think. In advertising most ads are written as if the customer was asking: Who are you? What is your product? When are you open? In fact, the customer’s only real question is "Why should I care?" and "What’s…
I recently read a book by Dr. Mardy Grothe,I never metaphor I didn’t Like. It has excellent discussions about metaphor and language which we trial lawyers would benefit from reading. Here are some examples of ones I liked: You were born an original, so don’t die a copy.” Elisabeth Kubler-Ross: People are like stained glass windows. The sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is…
I received a comment asking about the difference between themes, anchors and frames.Ball’s book on damages is an excellent source for information about this as is Eric Oliver’s publications.The simplest way of explaining these ideas is this: When we talk about framing we are talking about how we describe an issue. For example a bill to allow clear cut logging might be labeled "the reforestation act" A case might belabeled or framedas "all drivers must obey the law when driving…