In 2001 a London law firm posted ads in the bathrooms of pubs for divorce work. The ads had a picture of packed suitcase with the slogan "Ditch the bitch." This became the subject of an ethics inquiry, but a decision was made that the ads didn’t encourage divorce or violate ethical standards. Then there is the Virginia personal injury lawyer Lowell "The Hammer" Stanley. That’s how he describes himself in his television ads and at his website where he…
Here are some brief thoughts about persuasion I found in my notes. I’m not sure of the source now, so thank you to whomever shared them. They are from something I read regarding the connection between trial and sales. See what you think. In advertising most ads are written as if the customer was asking: Who are you? What is your product? When are you open? In fact, the customer’s only real question is "Why should I care?" and "What’s…
I recently read a book by Dr. Mardy Grothe,I never metaphor I didn’t Like. It has excellent discussions about metaphor and language which we trial lawyers would benefit from reading. Here are some examples of ones I liked: You were born an original, so don’t die a copy.” Elisabeth Kubler-Ross: People are like stained glass windows. The sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is…