I’ve posted on this blog before about how important framing is for trial lawyers when it comes to the issues in a case. What we call it and how we refer to it can create an immediate reaction to the issue. That’s what framing is all about. This is not something new. For over eight years during the Bush administration we read and heard about how important it was for Karl Rove and Frank Luntz to figure out how to…
In 2001 a London law firm posted ads in the bathrooms of pubs for divorce work. The ads had a picture of packed suitcase with the slogan "Ditch the bitch." This became the subject of an ethics inquiry, but a decision was made that the ads didn’t encourage divorce or violate ethical standards. Then there is the Virginia personal injury lawyer Lowell "The Hammer" Stanley. That’s how he describes himself in his television ads and at his website where he…
Here are some brief thoughts about persuasion I found in my notes. I’m not sure of the source now, so thank you to whomever shared them. They are from something I read regarding the connection between trial and sales. See what you think. In advertising most ads are written as if the customer was asking: Who are you? What is your product? When are you open? In fact, the customer’s only real question is "Why should I care?" and "What’s…