Plaintiff Trial Lawyer Tips

The Sunday New York Times published an interview with David Rock by reporter Adam Bryant. Rock is the director of the Neuroleadership Institute. http://www.neuroleadership.org/index.shtml  Rock has developed an acronym SCARF to better explain people’s behavior. It stands for: status, certainty, autonomy, relatedness and fairness. Rock says that it is a summary of what motivates us, the things we feel passionately about and that are driving behavior. He says that the brain divides everything into one of two categories: threat or…

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I recently read a review about this book which is written in an attempt to focus on persuasion as a science. Much of this material we know from other research but here are a few example from the book. 1) Social Proof – People look outside themselves to justify their actions. You can persuade individuals by highlighting what a majority of people do about something or believe about a matter. 2) For those acting in a socially desirable way, there needs to be praise…

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