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Category: Advocacy

WHAT DONALD TRUMP’S SUPPORTERS CAN TEACH US ABOUT PERSUASION

WHAT DONALD TRUMP’S SUPPORTERS CAN TEACH US ABOUT PERSUASION

In 1933 the Marx Brothers were featured in a movie Duck Soup where Chico Marx says: “Who ya gonna believe, me or your own eyes?” In the face of repeated documented lies and misrepresentations on significant matters,  polls indicate that President Trumps approval ratings have increased rather than decreased among his supporters. How can that be and of what importance is that to us as trial lawyers? WE ARE NOT THINKING MACHINES. WE ARE FEELING MACHINES THAT THINK There are multiple answers…

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ALWAYS APPEAL TO THE JURORS NEED FOR A JUST OUTCOME THROUGH A COMPELLING STORY

ALWAYS APPEAL TO THE JURORS NEED FOR A JUST OUTCOME THROUGH A COMPELLING STORY

As trial lawyers most of us need no convincing to agree that our appeal to the jury is best presented as a story. We know that since the dawn of time humans have used stories to make sense out of the world – to learn, to teach, to instill moral values and to memorialize events. That is our human nature. In fact, scientists have shown, through psychological studies, that if we present raw facts to people, they will immediately begin…

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DAVID BALL TRIAL CONCEPTS

DAVID BALL TRIAL CONCEPTS

I’ve long been a fan of David Ball’s advice about plaintiff trial concepts. His book David Ball on damages 3 is available from Trial Guides  https://www.trialguides.com/ and should be in every plaintiff trial lawyers library. I recently reviewed personal notes I’d made of some of his ideas, which I’m sharing to encourage study of his publications and suggestions. These are just some random ideas from my notes of his writings. While physical pain is important, loss of mobility and loss of independence is…

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