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Category: Advocacy

COMMUNICATION CONCEPTS FROM FRANK LUNTZ

COMMUNICATION CONCEPTS FROM FRANK LUNTZ

Frank Luntz is a communications consultant who has  written books and published many articles about communication. He has been active  with Republic party campaigns and has done focus studies as part of  that work. Some of his advice is worth considering. Here are a few of his ideas: You only get one chance to make a good impression. Your first sentence, first thought, first idea, is the most important. Successful people demonstrate confidence in themselves and their product. The message…

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THE FORTY EIGHT LAWS OF POWER by Robert Greene

THE FORTY EIGHT LAWS OF POWER by Robert Greene

I jut finished a book, The Forty Eight Laws of Power by Robert Greene.  It was a somewhat strange discussion directed at overcoming others to your own advantage, but aside from that premise it had ideas of interest. Here  are a few of them you might find interesting. I looked  at them as if they were applicable to trial when I made this outline. For example, the first rule below, I applied to my relationship with the judge and so on….

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GERRY SPENCE “WIN YOUR CASE”

GERRY SPENCE “WIN YOUR CASE”

One of the better books Gerry Spence has written was his book Win Your Case. His advise is on target. here are a few points he makes in the book. Avoid      sarcasm, scorn, and ridicule. Use humor cautiously. Hold      back insult. No one admires the cynic, the scoffer, the mocker, the small,      and the petty. Giving respect to one’s opponent elevates us. Those who      insult and slight do so from low places. Remember: Respect is reciprocal….

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