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Category: Advocacy

NEURO LINQUISTIC PROGRAMING & PERSUASION THROUGH EMBEDDED COMMANDS

NEURO LINQUISTIC PROGRAMING & PERSUASION THROUGH EMBEDDED COMMANDS

The book with the interesting title Unfair Secrets of Hypnotic Selling with NLP  was written under the pseudonym  Franz Anton Mesmer II. In spite of the implications of the title, this book has very helpful information about techniques of NLP regarding presenting information in a powerful manner.  For our purposes it is important to understand concepts of “light trance” and “embedded commands” as well as framing issues and negotiation ideas which the book discusses. The author also discusses NLP concepts of…

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HOW TO COMMUNICATE CLEARLY

HOW TO COMMUNICATE CLEARLY

While flying home from Europe on British airlines I read an article in their travel magazine about clear writing. I thought that some of the concepts apply equally to communication generally. Since we trial lawyers are supposed to be experts in communication I am sharing a few of the ideas which I’m sure most of you already know about, but refreshing our knowledge can be helpful. 1. First organize your ideas into a logical outline.  Thinking about what you want to…

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DAVID CLARK THOUGHTS ABOUT JURY PERSUATION

DAVID CLARK THOUGHTS ABOUT JURY PERSUATION

David Clark of  Omaha is a student of persuasion. He was nice enough to share his thoughts about the subject of  schemias.(See my last  blog entry)  David is writing a book called “The Trial Rhetoric of Gerry Spence” which is to be published by Simon & Schuster. If you are like me, you’ll have a reminder to buy it when it’s available. He has allowed me to publish his E-mail to me which I think you’ll find very interesting and helpful. …

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