John Godfrey Saxes poem about an Indian legend had these lines: It was six men of Indostan To learning much inclined, Who went to see the Elephant (Though all of them were blind), That each by observation Might satisfy his mind. The First approach’d the Elephant, And happening to fall Against his broad and sturdy side, At once began to bawl: “God bless me! but the Elephant Is very like a wall!” The Second, feeling of the tusk, Cried, -“Ho!…
The Bible has something to say about weakness. “But He said to me, my grace is sufficient for you, for my power is made perfect in weakness… Therefore, I am content with weakness… For when I’m weak, that I’m strong. 2 Cor 12. But the power and weakness is beyond the Biblical teaching and plays an important role in persuasion and advocacy. For example, marketing expert Trey Ryder has written an article “Admit a Negative to vastly Increase your Credibility.” He says…
An analogy is generally defined as the act of comparing two things that are alike. A metaphor is a figure of speech in which a term or phrase is applied to something which is not literally applicable in order to suggest to a resemblance such as “a mighty Fortress is our God.” A proverb is a brief statement of advice like “Too many cooks spoil the broth.”A marketing theme is a central, reoccurring idea or message that connects with the…