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Category: Advocacy

LEARNING HOW TO TELL OUR TRIAL STORY FROM TELEVISION

LEARNING HOW TO TELL OUR TRIAL STORY FROM TELEVISION

Those who read my blog know I am a huge fan of the website The Jury Expert: www.thejuryexpert.com.   This month one of the articles is “What Television Can Teach us about Trial Narrative” by Richard Gabriel. The author points to research about how trial lawyers organize their cases in storytelling model and how this facilitates the juror’s verdict.  He points out that it is well-established that “stories are neurologically wired explanatory systems that serve to stabilize our world by labeling and orienting…

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THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS

THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS

Several years ago I came across a book with the unusual title “Unfair Secrets of Winning in the Law with NLP” by Franz Mesmer. As a long time  student of Neuro Linguistic Programming I bought the book and studied it carefully. It was an excellent summary of basic concepts of this approach to communication  with practical advice and suggestions. I learned that Franz Mesmer was merely a name adopted by the author for the book and other books as well….

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PRINCIPLES OF A GREAT TRIAL

PRINCIPLES OF A GREAT TRIAL

Jim Perdue Sr is a Texas trial lawyer who has a fifty year history of great plaintiff trial work. We are friends through our membership in the Inner Circle of Advocates. He has published books, videos and articles about trial work and is a national lecturer on the subject. He is also  an adjunct professor at the University of Houston Law Center as a lecture on trial skills. I’d like to share some brief points about  communication from one  his…

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