Browsed by
Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
DOES THE AMOUNT YOU ASK FOR AS A VERDICT EFFECT THE RESULT?

DOES THE AMOUNT YOU ASK FOR AS A VERDICT EFFECT THE RESULT?

Nationallly known plaintiff’s trial lawyer Rick Friedman recently called attention to the article from the University of Denver Sturm College law by John Campbell and others entitled: “Countering the plaintiffs anchor: Jury simulations to evaluate damages arguments.” The article deals with an important research project about  the principle of anchoring which has direct application to the plaintiff’s damage arguments. I think plaintiff lawyers should read this article. Neuro linguistic programming deals extensively with the concept of anchoring and is a good…

Read More Read More

RANDOM THOUGHTS ABOUT REPRESENTING PLAINTIFFS

RANDOM THOUGHTS ABOUT REPRESENTING PLAINTIFFS

This is a mixing bowl of unconnected ideas about our work. It’s a summary of some recent E-mail exchanges I’ve had with  other plaintiff’s lawyers about different subjects  under discussion and my general reading. How do We  Make  Decisions? I’ve written a lot about this subject but in Tuesday’s edition of the this  week’s New York Times there was an article about how people  make medical decisions regarding their health care. It was based, in part on medical journal articles…

Read More Read More