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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
TWO BOOKS WORTH READING BY McGINN & BAILEY

TWO BOOKS WORTH READING BY McGINN & BAILEY

I don’t recommend books often, but two friends of mine have written books that are impressive dealing with plaintiff’s trial practice. One is by the incredible Randi McGinn, the first woman to be selected as president of the Inner Circle of Advocates, the leading plaintiff’s trial organization limited to one hundred members nation wide. As  a New Mexico trial lawyer she heads an all woman law firm and has had amazing verdicts. She is known for her great jury selection skills  and her…

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ARE WE PROFESSIONAL SALES PERSONS AS PLAINTIFF TRIAL LAWYERS?

ARE WE PROFESSIONAL SALES PERSONS AS PLAINTIFF TRIAL LAWYERS?

Have you ever thought of your role as a plaintiff’s lawyer that of a salesperson? The truth is that each time we sign up a new client, negotiate a settlement or argue to a judge or jury we are involved in sales through persuasion. We are professionals who are attempting to persuade someone else to buy our product. Our product is not a new car but rather the truth of our client’s story or the righteousness of our position on an issue. Since…

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THE A-B-C’s OF NEGOTIATION

THE A-B-C’s OF NEGOTIATION

I’d like to review the basic simple ideas of negotiation, which most of you already are totally aware about, but perhaps younger lawyers might benefit from. Pawn Stars is a popular TV show which features people bringing various items into the pawn shop and selling them to the pawn shop owners. Rick Harrison, one of the owners, is frequently shown on the program negotiating with the seller over the price he will pay for the item. If you want to…

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