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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
WE SIMPLY ARE NOT THE RATIONAL INTELLECTUALS WE THINK WE ARE

WE SIMPLY ARE NOT THE RATIONAL INTELLECTUALS WE THINK WE ARE

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This Sunday’s New York Times article about a Texas candidate for the state board of education is an illustration about how human beings really make decisions and then justify them. Mary Lou Bruner, a 68 year old former kindergarten teacher, is running for an important seat on the Texas State Board of Education. Her Facebook posts reveal a strong anti-Obama, anti-Islam, anti-evolution and anti-gay bias. For example, she believes President Obama had worked as a gay prostitute in his youth, that the…

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LESSONS FROM THE MAN, HIS SON & THE DONKEY

LESSONS FROM THE MAN, HIS SON & THE DONKEY

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I know I’ve written about  this before and that all of  you agree, but the more I observe people in general and young lawyers in particular I think they are trying achieve success  in the wrong way. Great trial lawyers become great not by learning skills and techniques, but by first learning about themselves and the changes of attitudes they need to make for greatness. Certainly, the first lesson is we have to be true ourselves. As Shakespeare wrote in…

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WHAT DO JURORS WANT TO ACCOMPLISH AS JURORS?

WHAT DO JURORS WANT TO ACCOMPLISH AS JURORS?

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Have you ever taken the  time to mentally step into the shoes of your jurors and look at the trial as if you were a juror rather than a lawyer representing a client? We know that  most jurors are asking themselves: “what does the person suing want and what does the other side claim?”  But subconsciously the most basic question they all have is: “what is in this case for me? How does this case affect me, my family and…

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