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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
DON’T BE LIKE THE SIX MEN OF INDOSTAN

DON’T BE LIKE THE SIX MEN OF INDOSTAN

John Godfrey Saxes  poem about an Indian legend had these lines: It was six men of Indostan To learning much inclined, Who went to see the Elephant (Though all of them were blind), That each by observation Might satisfy his mind. The First approach’d the Elephant, And happening to fall Against his broad and sturdy side, At once began to bawl: “God bless me! but the Elephant Is very like a wall!” The Second, feeling of the tusk, Cried, -“Ho!…

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IDEAS ABOUT “CLOSING THE DEAL” IN A PLAINTIFF’S TRIAL PRACTICE

IDEAS ABOUT “CLOSING THE DEAL” IN A PLAINTIFF’S TRIAL PRACTICE

When I started my plaintiff’s trial practice it soon became apparent to me that, like or not,  I was involved in sales – professional sales – but nevertheless sales.  I was selling myself to prospective clients, selling an idea or legal position to judges and selling my client’s case to juries. The first place I was professionally selling was to clients because it became apparent to me that I needed to have clients agree to hire me in order to have a…

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DEALING WITH COMMONLY HELD JUROR BIAS IN JURY SELECTION

DEALING WITH COMMONLY HELD JUROR BIAS IN JURY SELECTION

People and jurors have commonly held beliefs that are in conflict with our issues in our cases. After decades of the national Chamber  of Commerce, big business and insurance industry propaganda against tort litigation and plaintiff trial attorneys, we can assume that all jurors  have been tainted to one extent or another with anti tort bias. Given the political fighting over immigration, we can assume that representing an immigrant, especially an undocumented one, has issues as does representing Muslims. Then…

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