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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
LEARNING HOW TO TELL OUR TRIAL STORY FROM TELEVISION

LEARNING HOW TO TELL OUR TRIAL STORY FROM TELEVISION

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Those who read my blog know I am a huge fan of the website The Jury Expert: www.thejuryexpert.com.   This month one of the articles is “What Television Can Teach us about Trial Narrative” by Richard Gabriel. The author points to research about how trial lawyers organize their cases in storytelling model and how this facilitates the juror’s verdict.  He points out that it is well-established that “stories are neurologically wired explanatory systems that serve to stabilize our world by labeling and orienting…

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THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS

THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS

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Several years ago I came across a book with the unusual title “Unfair Secrets of Winning in the Law with NLP” by Franz Mesmer. As a long time  student of Neuro Linguistic Programming I bought the book and studied it carefully. It was an excellent summary of basic concepts of this approach to communication  with practical advice and suggestions. I learned that Franz Mesmer was merely a name adopted by the author for the book and other books as well….

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TEN RULES FOR IMPROVING JURY VERDICT OUTCOMES

TEN RULES FOR IMPROVING JURY VERDICT OUTCOMES

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  Screen all new cases objectively and not emotionally. There are cases where the inherent issues are so negatively compelling and your odds of prevailing so slight it is a disservice to the client and the system to accept the case. Your decision of whether to carry the case forward should be objective and not emotional based upon evaluation of the liability, the extent of damages and the ability to collect damages. Identify the controlling issues. You must objectively identify…

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